Privacy Policy

Atlantica Merfolk School (shown as AMFS) is the data controller of the personal information you provide to us. This means the company determines the purpose for which, and the manner in which, any personal data relating to you and your child is to be processed.

What information do we collect from you?
We collect information about you when you register with us. We also collect information when you voluntarily complete customer surveys, provide feedback and participate in competitions. We do not collect website usage information with cookies or trackers on our booking app. When booking on to a course, the categories of information we collect, and hold include the following;

• Personal information – e.g. names, contact number, email address, home address & date of birth

• Relevant medical information

• Disability information

• Attendance information

• Assessment information – we record the progress of each swimmer and the award history is saved and updated to you once a term via email.

• Basic payment information – payment amounts, and date of payments are recorded on the booking. No card or bank account information is stored by us

How information about you will be used?
We use your information:

• to provide our service to you

• to inform you of any changes to the service we provide

• for us to be able to identify you when you contact us, or we contact you

• for medical information for health and safety of delivering swimming lessons

Marketing
To add value to your experience with AMFS, we may occasionally run competitions, events, or send newsletters out to keep you informed of everything we feel you would want to know. To make sure you’re in complete control, we’ve added a button to your user dashboard that allows you permit or disallow emails like these. We sometimes use your personal data to create a profile of the kind of people we feel would benefit from our service. We do this, so we can ensure that our social media ads are reaching relevant people, who like yourself, may have an interest in our business. It’s important to us that we only promote relevant ads to an online audience. It is not stored anywhere or shared with any third party. This means we're able to email you all communications, such as information on your child's lessons, or anything marketing-related that you've opted into.

Payment information
We use Stripe and Paypal for the facilitation of payments if you make any purchases for courses via your account, or purchase products or services from our website. We do not access, store, or collect any payment card or bank account information. The collection, use, and disclosure of such information is subject to the privacy policies of Stripe and/or Paypal. You should review such privacy policies, terms, and other agreements of Stripe [https://stripe.com/gb/privacy] or Paypay [https://www.paypal.com/uk/webapps/mpp/ua/privacy-full]. Your payment information is given to them at the point of sign up directly via an API (Application Programme Interface) on our website.

Information sharing
We do not sell on any personal data, but to be able to provide our service we work with a partner companies who we need to share your data with. AMFS employees access registers, medical, disability and contact information on our CRM system via password protected access. We use Squarespace OOD services to undertake our website. Squarespace OOD also help us manage our social media platforms to ensure our customers stay up to date. Squarespace OOD may collect information as part of their service to ensure they facilitate our website, social media and to ensure our advertising campaigns are compliant. AMFS may pass your information on to third parties for research to help improve our customer service and inform locations for future sites. We will never share sensitive data with any third parties who have no authority to use any data outside the remit of their contract with us.

How long will data be stored for?
In accordance with the GDPR, we do not store personal data indefinitely; data is only stored for as long as is necessary to complete the task for which it was originally collected. Booking information including participant’s name, class information and any accidents are kept until the participant is 21 years old, this is to comply with Health & Safety regulations.

What are your rights?
Account holders and members have the following rights in relation to the processing of their personal data. You have the right to:

• Be informed about how AMFS use your personal data

• Request access to the personal data thatAMFS holds.

• Request that your personal data is amended if it is inaccurate or incomplete

• Request that your personal data is erased where there is no compelling reason for its continued processing

• Request that the processing of your data is restricted

• Object to your personal data being processed

If you wish for a full request for your personal data held by AMFS please send a email to the address below where will will aknowledge your request within 3 working days any send you the info requested within 14 working days.

Contact
Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed to our email at info@atlanticamerfolkschool.co.uk.

This privacy policy was last updated 14th October 2022